You, Inc. The most important and valuable brand in the world.
This brand is about You.
Whether it is a good inc or bad inc is depending on you. It's everything about the way people perceive you and your value.
If you are perceived as valuable, then You, Inc is valuable. Or vice versa.
You are the CEO because you are the one who makes the inc becomes valuable. You organize, manage and handle the risks of the inc.
You are the CEO of You, Inc. In other words, you are an entrepreneur of your own life.
You have to care about your brand. You have to bring valuable things on the table. You have to be helpful to people.
So you want to improve the inc, make it stronger to be more valuable and helpful.
That means you want to best use of your talents, skills, and passions, to build things that can help the world in some way.
So what are your talents? What are your skills? What are your passions?
What valuable things can you bring to people? Improve them until you become a practical expert.
If you are perceived as a crybaby, a wuss, and a loser. Chances are, you are.
That's the brand you can show to people.
Most entrepreneurs are building Their, Inc from scratch. For example, a bodybuilder built his body totally from scratch, transformed from skinny-fat to muscular.
Therefore, no excuses are allowable to say that you deserve to be a crybaby, a wuss, and a loser.
No matter you are starting out from scratch on your own, or with a team, you are responsible to your brand.
Building You, Inc is a way of living your life.
It's a life of living your passion.
It's a set of habits that make you more valuable as the time flies.
How you live your life is what your brand is about. If you live a lazy life, then you are a lazy person.
Your brand will be recognized by the second when people see you. And the correctness doesn't matter, it's measured by the people around you.
You brand is being built in real-time and moment-to-moment. You brand is being built daily.
That's why you can't neglect to build your brand consciously, you want to take daily practices to improve yourself in every aspect of life.
Some people don't live their life actively but passively. They just go with the motions.
These kind of people are not the entrepreneur of You, Inc, they are the employee.
An employee is being helped by others, whereas an entrepreneur helps people.
An employee follows the crowd, while an entrepreneur designs their life.
You have the right to choose to live a passive life or an active life.
You can learn and do things daily to build a brand that people admire, or you can watch and wait to build a mediocre brand that anyone can obtain easily.
It's only your choice.
Build a You, Inc that many people will crave is to live a unique lifestyle that most people can't create.
Therefore, working for others will never be the best choice for you, especially you are in your twenties.
So you want to build your own business. That's a better choice.
Don't get me wrong. I'm not telling you to quit your job and do your own business. It's merely a recommendation and the choice is yours.
When you are still in your twenties, you have more advantages to doing your own business than in your 30s. Because there are more risks and considerations for doing a business in the 30s.
When comes to doing your own business, I refer to a business that can eventually earn passive income like an online business.
Building a traditional business is not my favor too because it consumes too many times and won't turn into a passive income model in the end. You will still be a slave like doing a traditional job.
When your brand is valuable and famous you'll get more opportunities in life.
People will seek you for exchanging values because you are a valuable person. They want to get your unique and life-changing value which you learn by improving yourself and experimenting life many years.
If you are a famous blogger or a popular website owner, you will get e-mails by people who want your help and who want to do business with you. If you are a top salesman, people will want to buy things from you. If you are a chef of a five stars restaurant, you will be paid higher to cook meals.
This is the world. A good and popular brand will get advantages. This is about the status.
A high-status man will change one's mind even if the advice isn't correct. For example (this is ONLY an example), when Robert Kiyosaki, the author of "Rich Dad, Poor Dad" said don't buy stock because you won't make money, most people might follow the advice because he is a famous financial planner. But you can actually make big money if you know the way.
See how you can get more opportunities when your name becomes synonymous with unique values you could provide?
To make this happen you are going to live a life that's full of uncertainties and constantly experiment, improve, help, learn and repeat all kind of possibilities and potentials in you.
So now you know that if you want to build your brand you need to live a different lifestyle from normal people's lifestyle.
There are two obvious roads. One is a mediocre lifestyle, live by a lot of mediocre people doing mediocre work. The another is a superior lifestyle, live by only a few superior people who do unique, valuable and superior work.
A popular poem "The Road Not Taken" by Robert Frost explained exactly it. See the video, or read the poem if you like.
TWO roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.
Which road will you choose?
Don't just read this article and then do nothing. Take actions to build your brand. Building brand isn't something can be done fast, it's a process.
No matter the action is big or small, just start taking action.
Eat better. Sleep earlier. Eat breakfast. Take cold showers. Drink water. Dating. Experience life. Read books. Build a body. Make new friends. Buy new clothes. And anything you can think of, just do something that is beneficial to your life.
Over the time, you'll build a brand upon your actions. So choose actions wisely.
Make the You, Inc best.